Cradle to Cradle

Cradle to Cradle: Remaking the Way We Make Things by William McDonough & Michael Braungart has to be one of the most inspirational books I’ve read regarding the potential to re-make the future of our economy, environment and social fabric.  Simply put, since the Industrial Revolution, “cradle to grave” manufacturing has been the pervasive model by which things are created.  This has amounted to huge amounts of waste as well as pollution of epic proportions.  The authors propose and put to practice fresh ideas of how to re-make products that nourish the environment and close the recycling (downcycling) loop.

On a side note, upon completing this book, I just so happen to be sitting on a rock by a little swimming hole in Prescott, AZ.  The book is very dense and made of waterproof paper and ink.  Being the curious soul that I am, I promptly plunked it in the creek for a good soaking.  The verdict is: it is indeed waterproof and it still looks as good as new, well, lightly used.  


5 thoughts on “Cradle to Cradle

  1. When will people start to read the writting on the wall, hmmm?
    when it’s all gone?! Churchill once said ‘you can always count on America to do the right thing…after all other options have been explored.” I guess we need to explore a few more options before we get there.

  2. That sums up exactly what I was trying to say about how we should just go ahead and live it up w/ no regard for conservation. Because the sooner we deplete our resources, the sooner we’ll be forced to get down to the business of seeking alternatives. Seeing as how we are having a hard time going there voluntarily.

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